The purpose of this post is to share my journey of being the Global Spartan Race Brand Ambassador. Believe it or not, I did google it. But, there seem to be no clear steps of being the Spartan Race Brand Ambassador. Honestly, I experimented with different actions and trust the process. It works and I am going to share with you how did I do it!
Here we go! On the 6 July 2017, I received DM from Spartan Race via Instagram that I was invited to be part of Spartan Race Global Ambassador. I was thrilled when I got the DM. Immediately, I signed up for it.
Later on the 15 July 2017, I received an email from Spartan Race Organization that I am selected to represent the Spartan. I am given the title of Global Spartan Brand Ambassador. I am honoured to be part of the Spartan Race Ambassador family.
Here is the big question!
How did I become the Global Spartan Race Ambassador?
Since I was invited through Instagram, I will focus on the steps taken through creating an Instagram profile. I believe it is about sharing the positive value that reflects a Spartan life. For me, Spartan Race is more than just an obstacle race. It is a lifestyle and Spartan Race helps me to reinforce my WHY.
My why is to inspire people to embrace the adversity of life so that they can grow living life with fulfillment.
Here are the # actionable tasks that I do to grab their attention!
1. Join Spartan Race.
To start the journey, you must first join the Spartan Race! I believe that is the mandatory requirement of being the Global Spartan Race Ambassador. You want to be a Spartan Race Ambassador, you got to join one of the race which create credibility as an influencer.
2. Create A Social Media Profiles.
Spartan Race is most active on Instagram. Then, followed by Facebook and then Twitter. You must create an Instagram profile, Facebook Page and a Twitter account too. Your account must be public so that The Official Spartan Race Social Media can see your profile. Your Instagram Biography should be short and concise to explain what your Instagram Profile about.
TIPS #1: Use Emoji in your Instagram Biography.
3. Create Amazing Content!
There is a saying, “Content is KING!”. Amazing content will attract people. You need to create content that reflects Spartan Race Brand. You can check at The Reebok Spartan Race website to find out their value. Here are the typical content that I published;
- Spartan Race pictures.
- Workout picture and video.
- Motivational and Inspirational Quotes.
The content must add value to the audience. This will build attraction. It can be an informative content. The content needs promote engagement which can be a form of questions. You can add in motivation and epic music as well which will spice up your post.
TIPS #2: Do research on Spartan Race influencer. Learn what type of content they put on their social media.
4. Be authentic and show passion!
You got to do you! Be authentic and let your passion be on fire through your social media. Demonstrate GRIT in your work! You must be willing to invest time, effort and even money to build your presence for days, weeks, months and perhaps years. You must be willing to invest money to join the Spartan Race and purchase Spartan Race apparel as well. Document and showcase your journey in your social profile. That is the only way to make your profile known and connect with your audience.
TIP #3: Being a Global Spartan Race Ambassador will receive a special code for product discount.
5. Promote engagement.
It is about communication like just saying “Hi” to a new person you just met. You can do that at a larger scale through your Instagram. The number of “Likes” in your post reflects the breadth of your relationship with your followers. However, with quality comments and direct message(DM) reflect the depth of your relationship with your followers. If they DM you, please please respond to them as soon as possible. That is a great sign. They have shown their interest in you. It means you are at the right path!
How do you promote engagement?
- Maximized the number hashtag# Instagram post!
- Study their key hashtag. Being a Global Spartan Brand Ambassador I usually use #spartanrace, #spartanba17, #spartanracemy, #spartanracemalaysia, #spartanstrong #wearespartan, #iamspartan and any other related hashtag.
- Tag them on your picture. I tagged spartanrace, reebokmalaysia, world_spartan, spartanracemalaysia, spartantraining and any possible related profile.
- Follow other related influencer and initiate first to connect to them to catch their attention first. You can like their post, comment on their picture and of course the best is to DM them.
It needs to be consistent. The word will travel through word of mouth to their friends and family. Then, their friends and family share to their friends and family again. The chain will go on and on!
TIP #4: Post a minimum of 3 posts per day on your Instagram profile and spend one hour to study you follower so that you can add value to them.
6. Build Collaboration.
Collaborate with other Spartan Race Instagram influencer. It is best to connect with a potential influencer as well and that way you can build each other. The first thing you should do it to follow them of course. Comment on their profiles and DM them to express gratitude. Be the smartest person to comment on their post to grab their attention. Another way is to re-post their post. Remember to tag them as they are the rightful owner. I am very sure they are pleased that you share their content. Then, they may share your content with their followers too. If possible, it is to make effort to meet them and this will make the connection at a personal level.
7. Be Professional
Remember to be professional! You are or you are going to represent Spartan Race with everything you post or say online. Never post anything offensive and content that promote provocation. They could be follower may try to provoke you. What you should be is play a higher game. Make sure that you keep your cool even when people become disrespectful or begin to troll. What you can do it so spread a positive message to the audience and add value to them. You can share your personal experience to inspire them. Do not be manipulative, instead be an inspiration. It does take effort, but it will work. You can do this by having a giver mentality.
8. Patient, patient and be patient!
Be patient! It does take time to be visible by the Spartan Race community! Always be consistent and be a presence online. Remember, every brand ambassador will start with one genuine follower! It took me seven months to be notified by the Spartan Race organizer to be a Spartan Race Ambassador. Every day, I post a minimum of 3 different content that reflects the Spartan value. Most importantly, you must have the passion for it and enjoy the process! You can do it too!
I hope this blog post add value to you! I believe is it somewhat applicable to be a brand ambassador for other brands as well. Please follow me at @marvin.inspire! Just DM me for any inquiries related to Spartan Race. I will do what I can to help! Aroo!